If its not more blatant ways to display ads or AI Google isn’t working on anything it would seem.
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My TV already has a free TV button, it’s the on button.
“Free TV” means “TV paid for with your time and attention.”
Know what else pays you for your time and attention? Your job. We can quibble about how hard work it is to watch ads, but that is what’s happening: you’re just working, bartering and using up irreplaceable portions of your life with inevitable unavoidable ads, when you use these free TV services.