Apple is rumored to be working on two versions of Vision Pro, however a new report from Bloomberg’s Mark Gurman alleges the Cupertino tech giant is aiming to beat Meta to the punch with a pair of AR glasses. Citing someone with knowledge of the matter, the report maintains Apple CEO Tim Cook has put development …
Ding ding ding.
Everyone is so focused on AR glasses having some killer use case that must justify it’s existence. The use case is simply not pulling a phone out of your pocket; not waiting for face ID, tapping your way to the necessary app, and so on.
Removing these micro inconveniences has always been Apple’s forte (even if a little stagnant in recent years), so it’s no surprise that they will continue to pursue the same.
Yes, I swear that’s the biggest benefit of the Apple Watch. For the things it does, it’s so much more convenient than dragging a big old phone out of your pocket. From reading texts and notifications, to payments, to exercise and health data, to 2fa,to using a voice assistant, even checking time and weather.
Then again that’s a high bar of convenience for ever lower marginal improvements for the goggles to try to build